Our Founder

As a busy mom juggling a family and a career, I don’t have time for a lengthy skincare routine. Beauty influences make us feel like we aren’t properly taking care of our selves unless we invest a a small fortune and at least 20 minutes a day to our skin care. This frustration inspired me to create an easy solution— a non-toxic, fast absorbing formula with advanced anti-aging ingredients that are usually only found in face creams. 

My youngest daughter has always had food and environmental allergies, so I’ve always had to study the ingredients on anything I was using. Even the smallest amount of certain ingredients on my skin would cause an allergic reaction on her. I was shocked by the harmful ingredients that are routinely used by some of the most trusted and renown skin care brands. Even worse, did you know that some common ingredients used in skin care become carcinogenic when exposed to the sun? 

It doesn’t matter how effective a product is if it's difficult or time consuming to use. Fast absorption was critical to me. Most of the products I tried took forever to absorb and left me with a greasy or sticky feeling. Because of that, I could only use those items in the evening when I had time to spare. 

I saw a need in the market decided to create the exact product that I was looking for. Turns out, it's what a lot of women have told me they were looking for, too. But what inspired me the most and what continues to inspire me, is showing my daughters not to be afraid to pursue their passions in life. It’s not easy juggling a busy family and a career, but it’s worth it.