Beauty Standards? No, Thanks!

So, what is “beautiful?” We would argue beautiful comes in every shape, size, color and age. However, society’s messages have not always mirrored this inclusiveness. 

Over the last 20 years, our society’s standard of “beauty” has shifted substantially. Instead of favoring one skin type, age or race, we have begun to include many different examples of what it means to be “beautiful.” 

According to a recent study of People magazine’s “Most Beautiful People
by JAMA Dermatology (, the magazine’s winners have gone from 76% white individuals to 60% since 1990. Although there is still a ways to go, it seems as though we are headed in the right direction. 


As for age, the percentage of individuals aged 45 - 54 has increased dramatically since 1990, from 4% to 19.3%. 


Why have these changes taken place? Some believe it’s due to a process called the exposure effect. Where, the more we see individuals of different races, body types and ages - the more normal it becomes, and the more we enjoy it. 


While some brands have built their entire business on embracing diversity (Rhianna’s Fenty brand launch rocked the beauty community with 50 shades of foundation to match every skin color), others continue to live in the past. However, as we have on numerous occasions, when brands fail to be inclusive, the public is quick to inform them of their error. As more and more brands favor diversity - the more we come to expect it. 


The rise of social media has also played a major role in changing the way we see beauty. Social media has given a platform to people of all types - not just celebrities or supermodels. Social media has exposed us to different people from across the world - people we may have never seen otherwise, giving us a much wider scope than simply what we see in magazines or on TV. Hashtags such as #beautystandardssuck and #effyourbeautystandards have hundreds and sometimes even thousands of posts featuring people celebrating their own unique beauty.


More recently, it has become “cool” and “trendy” to love yourself - not hate. A change we will gladly embrace, A self-love movement is growing each and every day and we couldn’t be happier. Instead of picking yourself apart in the mirror, we are now being encouraged to celebrate our differences - after all they are what makes you, YOU! In the words of Dr. Seuss, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”